Azelis Day Schedule – April 29

How far can waterborne take you?

Abstract: This webinar will cover a deep dive into the market trend of transition from solvent-borne to waterborne resins. We will discuss the regulatory, safety, and sustainability background motivating waterborne market growth and share formulation tips, tricks, and watch-outs for making the switch. We’ll also cover BASF’s history of waterborne development, and what to expect in the next five years.

Hillary Hamp – Market Segment Manager, General Industrial, BASF Corporation

Hillary Hamp is a Market Segment Manager at BASF responsible for the marketing and business development of dispersions and resins in the General Industrial and Floorcare markets. Her previous roles at BASF include Corporate Sustainability and Market Segment Management for Transportation in BASF’s Performance Materials business. Hillary earned her MBA from the University of Michigan, Ross School of Business, and BA from Canisius College.

Tony Neely – Technical Specialist, Waterborne Coatings, BASF Corporation

Tony Neely is a Technical Specialist at BASF responsible for waterborne coatings in the Transportation, Industrial, Furniture and Flooring (TIF) business. His previous roles include Research Scientist at BASF as well as experience in organic/polymer synthesis. Tony holds a BA in Chemistry from Furman University and a Ph.D from the University of South Carolina, where his research was in the field of Surface Modification, Nanocomposites, and Controlled Radical Polymerization.

Acrylic-PUD blends: JONCRYL 9530 + PUD for improved hardness and chemical / scratch resistance

Abstract: Hardwood flooring is subject to some tough conditions: hyper pets with unclipped nails, cooking experiments gone-wrong, stiletto heels for Friday-night dates, and everyday wear and tear. While protecting our floors may seem like a job for solventborne coatings, we show that blending BASF’s NEW JONCRYL 9530 acrylic dispersion with a polyurethane dispersion, or PUD, demonstrates that protection can be achieved with lower VOC and simpler application. Our newest self-crosslinking acrylic dispersion features high wet-film clarity with fine particle size for deep wood penetration. This, blended with the right PUD, provides the resistance needed from scratches, chemicals, and abrasions that we encounter every day.

Tradd Kirkland – Market Segment Manager, Furniture and Flooring, BASF Corporation

Tradd is responsible for the marketing and business development of dispersions and resins in the Furniture and Flooring market. His previous experience in the chemical industry includes various roles within BASF’s Leadership Development Program. Tradd earned his International MBA from the Darla Moore School of Business (South Carolina) and a B.A. in Economics from Elon University. Prior to pursuing a career in the private sector, Tradd served as an officer in the United States Army.

Ziniu Yu – Technical Specialist, UV and Wood Coatings, BASF Corporation

Ziniu is a Technical Specialist at BASF responsible for the resins for radiation curable coatings and wood coatings. He has been with BASF for almost 5 years and has lots of experience in coating formulations, application testing. Ziniu earned his Ph.D. in Chemical Engineering and M.S. in Statistics from Texas Tech University and B.S. in Polymer Engineering from the East China University of Science and Technology.

Solventborne DTM Polyol: JONCRYL xDTM ensures metal protection and coating durability without compromise to aesthetic goals

Abstract: The increasing demands of the ACE and medium-heavy industrial markets are well known to solvent-based coatings formulators, as everyone works to improve both metal protection and appearance, simultaneously. The challenge has been further heightened recently to include these same demands for direct-to-metal monocoat systems, as a way for customers to reduce cost and complexity in their manufacturing processes. This webinar will cover market trends driving ACE and other industrial equipment manufacturers towards direct-to-metal coating technologies and how our latest innovation, JONCRYL xDTM, provides monocoat systems the robust foundation required to withstand the harshest environments and maintain exceptional appearance.

Liz Blankenhorn – Market Segment Manager, Transportation, BASF Corporation

Liz Blankenhorn is a Market Segment Manager at BASF responsible for the marketing and business development of dispersions and resins in the Transportation market. Her previous experience includes various roles within BASF’s Leadership Development program and, formerly, as a process engineer in the chemicals industry. Liz earned her MBA from Georgetown University in Washington, D.C. and her B.S. in Chemical Engineering from the University of Maryland, College Park.

Susana Porzio – Technical Specialist – Transportation, Industrial, Furniture and Flooring (TIF) Solventborne, BASF Corporation

Susana Porzio is a Technical Specialist at BASF responsible for the solventborne and solvent free resins for industrial coatings. Her previous experience includes roles as chemist in the architectural coatings segment and as a research scientist and formulator for the automotive brake industry. Susana earned her MS in Chemistry from the University of North Carolina at Charlotte and her B.S. in Chemical Engineering from the National Polytechnic Institute in Mexico City.

BASF Formulation Additives for Industrial Coating Applications

Abstract: The industrial coatings market has historically been a very large and diverse space with strong representation in solvent based technologies.  Today, industrial coatings continues to be a very important market segment.  A perspective on the industrial coatings segment will be given, where Its growth and trends will be discussed.  As the market evolves, BASF has developed a broad portfolio of formulation additives that solve challenges within industrial formulations, bringing value in use as well as addressing the trends within the market.  A variety of formulation additives from the BASF portfolio, designed to address challenges in the fast paced, evolving market space of industrial coatings, will be highlighted and discussed.

Tony Moy – Technical Specialist, BASF Formulation Additives business.

Tony is responsible for Transportation, Industrial, Furniture, and Flooring market segments as well as being the primary expert for dispersing agents within the BASF Formulation Additives team.  He has been with BASF for 9 years and has been in the coatings industry for 32 years, working in diverse areas such as fluoropolymers, refrigerants, inkjet and automotive coatings.  He has degrees in Chemical Engineering and an MBA.

Erin Moore – Formulation and Performance Additives Marketing Manager at BASF Corporation

Erin is  responsible for the marketing and business development of additives in North Americas, and has been with BASF for 2 years. Her previous experience includes various roles within BASF’s Leadership Development program and, formerly, as sustainability manager in higher education. Erin earned her MBA from the University of Maryland, College Park. and her B.S. in Meteorology from the North Carolina State University.